Digital postcards from Pasifika artists across Aotearoa and beyond
Postcards Unlocked was a digital activation featuring 40 artists over 40 days. The project was launched during the 2020 Covid-19 lockdown in Aotearoa to encourage meaningful connections through the digital moana to uplift our community and celebrate Pacific creativity. Additionally, Postcards Unlocked provided some financial relief for the community, as each featured artist was gifted a koha.
Every postcard offered a peek into the creative process and inspiration from members of Tautai’s treasured Pasifika arts community – covering visual arts, music, dance, tatau, design, poetry, prose, performance, film, fashion, and emerging art forms. The mixture of participating artists allowed us to tautoko some well-known names as well as emerging talents working in a variety of mediums.
The activation used Tautai’s social media channels as a platform and included artists at all stages of their careers, from all over Aotearoa and beyond. Using the digital moana we extended the reach of Pacific art during a time when people were using the internet more than ever. Originally the tagline for Postcards Unlocked was “30 days 30 artists” but due to the overwhelmingly positive response to the project we showcased an additional 10 artists, resulting in the 40 postcards over 40 days. Tautai felt the alofa from our community with many likes, shares, comments, and new followers across our social channels – the Tautai Facebook Page now has over 5,000 followers!
Tautai exists to uplift and celebrate Pacific art in its many forms. We acknowledge the participating artists who made every day a journey of discovery for our aiga and supporters. As we ease our way out of lockdown in Aotearoa we are adapting to meet the needs of a changing world. Placing our makers and our thinkers at the forefront of all we do – there are new opportunities on the horizon grounded in the resilience and innovation of Postcards Unlocked.